London-based fragrance brand known for its modern floral scents and award-winning sustainable packaging.
ORIGIN
United Kingdom
PRICE TIER
premium
Launched in 2017 by beauty industry veteran Michelle Feeney, Floral Street is a British fragrance brand inspired by the vibrant energy of London. With a mission to make fine fragrance accessible, the brand offers a modern take on floral scents, created by renowned perfumer Jérôme Épinette. The collection is designed to be a 'fragrance wardrobe,' allowing for self-expression through scents that capture different moods. Core to the brand's identity is a deep commitment to sustainability; Floral Street is vegan, cruelty-free, and uses responsibly sourced ingredients. It was the first fragrance brand to use 100% biodegradable pulp cartons, a groundbreaking move in the industry.