florence by mills

Founded in 2019 by actress Millie Bobby Brown, Florence by Mills is a Gen Z-focused clean beauty and lifestyle brand rooted in self-expression and accessible skincare. Named after Brown’s great-grandmother, the brand was born from the founder’s own experiences in makeup chairs, aiming to create gentle, fuss-free products for young, sensitive skin. The brand’s signature aesthetic is defined by its playful, minimalist lavender packaging and straightforward product lines, which include lightweight skin tints, hydrating lip oils, and soothing eye masks.

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