Gen Z-focused apparel brand offering inclusive, affordable loungewear and athleisure designed for everyday comfort.
ORIGIN
United States
PRICE TIER
affordable
Founded in 2024 by actress Millie Bobby Brown, Florence by Mills Fashion is the apparel extension of her successful beauty and lifestyle empire. Created in partnership with Delta Galil USA, the brand was born from Brown’s desire to offer clothing that adapts to the wearer rather than forcing them to fit a specific mold. The label focuses on inclusive, ready-to-wear basics, loungewear, and activewear designed specifically for a Gen Z audience.