New Zealand luxury womenswear label known for its made-to-order model, feminine tailoring, and sustainable, heirloom-quality designs.
ORIGIN
New Zealand
PRICE TIER
luxury
Founded in New Zealand by sisters Elizabeth and Anna James, Florence & Fortitude is a luxury womenswear label rooted in a family legacy of dressmaking. Named after their great-grandmother, a 19th-century seamstress, the brand merges historical reverence with a modern, conscious approach to fashion. The founders, former environmental lawyers, channel their expertise into a highly sustainable, made-to-order and small-batch production model that prioritizes traceability and circularity.