florence & fortitude
New Zealand luxury womenswear label known for its made-to-order model, feminine tailoring, and sustainable, heirloom-quality designs.
ORIGIN
New Zealand
PRICE TIER
luxury
Founded in New Zealand by sisters Elizabeth and Anna James, Florence & Fortitude is a luxury womenswear label rooted in a family legacy of dressmaking. Named after their great-grandmother, a 19th-century seamstress, the brand merges historical reverence with a modern, conscious approach to fashion. The founders, former environmental lawyers, channel their expertise into a highly sustainable, made-to-order and small-batch production model that prioritizes traceability and circularity.
Featured Items
flared seam denim trousers
$839.00
Channing lace-overlay maxi dress
$705.00$1,175.00
tie strapless top
$432.00$720.00
Olympia halterneck panelled midi dress
$672.00$1,120.00
square neck button dress
$1,597.00
V-neck long-sleeve dress
$1,258.00
buttoned coat
$2,495.00
pocket button jacket
$995.00
flared seam denim trousers
$839.00
Channing lace-overlay maxi dress
$705.00$1,175.00
tie strapless top
$432.00$720.00
Olympia halterneck panelled midi dress
$672.00$1,120.00
square neck button dress
$1,597.00
V-neck long-sleeve dress
$1,258.00
buttoned coat
$2,495.00
pocket button jacket
$995.00