Performance surf and outdoor apparel brand known for its highly technical, sustainably made marine gear.
ORIGIN
United States
PRICE TIER
premium
SPECIALIZATION
MEN
Founded in 2020 by multi-time World Champion surfer John John Florence, Florence Marine X (now often simply Florence) is a performance-driven marine and outdoor apparel brand rooted in Hawaii's North Shore. Created after Florence departed a massive legacy surf sponsor, the independent label focuses on utilitarian engineering and rigorous real-world testing.