Swedish design brand known for retro-inspired home goods and vibrant botanical patterns.
ORIGIN
Sweden
PRICE TIER
mid
Founded in 2012 by graphic and pattern designer My Floryd Welin, Floryd is a Swedish design brand that translates the country's rich botanical and cultural heritage into vibrant, retro-inspired home goods and accessories. Rooted in the aesthetic traditions of the 1950s and 1960s, the brand offers a colorful counterpoint to the minimalist, grayscale palettes often associated with contemporary Scandinavian design. Floryd’s signature style is defined by bold, graphic motifs of iconic Swedish symbols—such as wild blueberries, lingonberries, cloudberries, Linnea flowers, and Dala horses—applied to porcelain tableware, wooden trays, textiles, and cozy socks.