Korean fragrance brand by Cho Gi-Seok exploring emotional storytelling through sculptural bottles and conceptual scents.
ORIGIN
South Korea
PRICE TIER
premium
SPECIALIZATION
UNISEX
FLOWER IN THE ASHES is a conceptual fragrance brand launched in 2024 by Korean photographer and creative director Cho Gi-Seok. Born from the literal ashes of a devastating studio fire that destroyed his previous fashion label KUSIKOHC, the brand translates themes of loss, rebirth, and emotional duality into olfactory experiences. Cho Gi-Seok, a visual artist known for his ethereal and imaginative imagery, approaches perfumery as an extension of his art, creating scents that serve as sensory-visual statements.