Brooklyn-based beauty brand known for its bold, vegan cosmetics and activist approach to gender-inclusive makeup.
ORIGIN
United States
PRICE TIER
affordable
Founded in 2018 in Brooklyn, New York, by Laura Kraber and Isabella Giancarlo, We Are Fluide emerged as a pioneering gender-inclusive beauty brand. Kraber, a mother inspired by her teenagers' expansive understanding of gender, and Giancarlo launched the brand to liberate makeup from patriarchal standards. The brand's ethos centered on the belief that makeup is a joyful, transformative tool for everyone, regardless of gender expression or skin tone.