British-born, Portuguese-made footwear brand known for its signature chunky wedge soles and quirky, comfort-driven designs.
ORIGIN
United Kingdom
PRICE TIER
premium
Founded in 1994 in the United Kingdom, Fly London emerged as a rebellious antidote to the high street’s repetitive trends, quickly establishing itself as a purveyor of alternative, personality-driven footwear. Now owned by the Portuguese footwear giant Kyaia and produced primarily in Portugal, the brand retains its original British edge while leveraging centuries of Iberian shoemaking expertise. Known for its mantra “Don’t Walk, Fly,” the label champions an aesthetic of joyful nonconformity, blending comfort with avant-garde silhouettes.