American clean beauty brand offering effective, accessible skincare essentials vetted by the highest industry standards for safety and transparency.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2013 by Tara Foley, who began her journey into non-toxic products after a personal wellness awakening, Follain emerged as a pioneering retailer and brand in the clean beauty movement. Originally a curated platform for safe and effective beauty, the company developed its own line of skincare and body care essentials. The brand’s philosophy centers on creating better basics—uncomplicated, high-performance staples like cleansers, serums, and moisturizers that are accessible to everyone. Follain blends naturally potent botanicals with safe, high-performance synthetic ingredients to deliver visible results for all skin types.