New York-based ethical swimwear brand known for its vibrant bohemian prints and sustainable, fuss-free silhouettes.
ORIGIN
United States
PRICE TIER
premium
Founded in 2020 by Brigid Smith, Follow Suit is a New York-based swimwear brand rooted in the carefree spirit of coastal summers. Drawing from her lifelong connection to surf culture, Smith launched the label to create flattering, fuss-free swimwear that stays in place without sacrificing aesthetic appeal. The brand is defined by its vibrant, bohemian-inspired prints, which are developed in collaboration with artists and digitally printed to minimize water waste.