foo and foo

Launched in 2017 by Elizabeth Hilfiger, a RISD-trained designer, FOO AND FOO is a Los Angeles-based label that merges gender-fluid streetwear with a collaborative, artistic spirit. The brand is conceived as a creative playground, inspired by skate, art, and music subcultures, and has developed a cult following among young creatives. Core products include relaxed-fit denim, hoodies, and tees, all produced in downtown Los Angeles. Each collection introduces new “mechanics”—functional, modular details that allow the wearer to customize and alter the shape and meaning of the garment, encouraging a playful and personal approach to style.\n\nMore than a clothing line, FOO AND FOO operates as a digital platform and creative community, often featuring collaborations with artists and friends. This approach is central to the brand’s identity, which questions the traditional boundaries between a fashion label, a gallery, and an experiment. With a commitment to local production, the brand also explores sustainability through upcycling, using deadstock fabrics, and incorporating recycled materials into its collections. Pieces are sold through its own website and select high-end retailers, reflecting its position as a contemporary, concept-driven brand.