foreo

Founded in Sweden in 2013 by inventor Filip Sedić, Foreo is a beauty-technology brand that redefined at-home skincare. The company's name is short for "For EveryOne," reflecting its mission to make self-care accessible and enjoyable. The brand's trajectory began after Sedić was inspired to create a more hygienic alternative to the nylon-bristled facial brushes popular at the time. This led to the creation of the LUNA, the world's first facial cleanser made from ultra-hygienic, medical-grade silicone. This flagship device, featuring the brand's signature T-Sonic pulsations, delivers deep yet gentle cleansing and established Foreo's reputation for disrupting the beauty industry with user-friendly, effective tools. The brand's approach combines Scandinavian design principles of simplicity and functionality with advanced technology. Foreo has since expanded its range to include a variety of high-tech solutions for face, oral, and body care. Notable products include the UFO smart masking device, which provides a full facial treatment in minutes, and the BEAR, a microcurrent device for facial toning. Its ISSA toothbrushes also reimagined oral care with silicone bristles. Adored by celebrities and skincare enthusiasts, Foreo’s devices are designed to be a one-time investment, requiring no replacement parts and built for longevity, positioning them as a staple in modern wellness routines worldwide.