Body care brand specializing in brightening treatments for underarms and intimate areas with a bold, destigmatizing approach.
ORIGIN
USA
PRICE TIER
premium
Founded in 2019 by Alex Pottash, Forgotten Skincare emerged from a desire to normalize and treat body concerns often deemed taboo or overlooked by the mainstream beauty industry. Pottash, leveraging her background in healthcare marketing, identified a significant gap in the market for effective, safe solutions for issues like underarm darkness and inner thigh hyperpigmentation—areas she termed "forgotten places." The brand quickly gained traction for its unapologetic approach to body care, framing these common insecurities not as flaws to be hidden, but as skin conditions deserving of high-quality, specialized treatment.