A prestige hair care system designed with a personalized approach for all women, particularly those with textured and curly hair.
ORIGIN
USA
PRICE TIER
premium
FORM Beauty was a prestige hair care line launched in 2017 by Tristan Walker, the founder of Walker & Company Brands, which also created the Bevel shaving system. The brand was established to provide effective, high-end hair care for women of all hair textures, with a particular focus on the needs of women of color. Its innovative approach included a detailed online consultation that offered customers a personalized regimen from its curated 10-product collection, simplifying the process of finding the right products for individual hair types and concerns. The products were formulated without sulfates, parabens, or phthalates, emphasizing natural ingredients and hair health.