A men's grooming brand founded by a digital creator, known for salon-grade hair styling products.
ORIGIN
Canada
PRICE TIER
premium
Forte Series was founded in 2019 by men's lifestyle influencer Alex Costa to provide high-quality grooming solutions. Born from Costa's own journey of discovering confidence through hairstyling, the brand aims to empower men with the products and education needed to achieve an effortlessly polished look. The product line, which includes styling clays, pomades, shampoos, and sea salt sprays, was developed over two years with input from Costa's online community to ensure efficacy.