fortela

Founded in 2015 by Alessandro Squarzi, a noted vintage collector and fashion entrepreneur, Fortela is an Italian brand built on a philosophy of permanence over trends. The collections are an extension of Squarzi's personal style, reinterpreting pieces from his extensive archive of military, workwear, and classic tailoring. The brand is distinguished by its unique blend of Italian sartorial tradition and Japanese weaving expertise, using high-quality fabrics—some developed on antique looms—to create garments intended to last for generations. Core products include selvedge denim, tailored trousers, and overshirts that merge American vintage aesthetics with a refined Italian sensibility.

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