found

Launched in late 2023 as a rebrand of Profound, Found was established by first-generation American Faraz Zaidi. The brand is rooted in Zaidi's dual identity, drawing inspiration from his Pakistani heritage and upbringing in rural New Jersey to create a distinct design language. Found reinterprets historical and cultural influences into gender-neutral, ready-to-wear collections that feel both timeless and contemporary. The brand’s offerings include intricately detailed outerwear, such as tapestry and patch-detailed jackets, alongside knitwear, and culturally inspired camp shirts.

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