found sporting club

Founded in 2008 by Faraz Zaidi, a first-generation Pakistani-American, FOUND (formerly Profound Aesthetic) bridges the gap between luxury streetwear and cultural heritage. Zaidi’s background—rooted in both rural New Jersey and South Asian traditions—directly informs the brand’s aesthetic, which merges vintage Americana with intricate artisanal craftsmanship. The label is known for its relaxed, gender-neutral silhouettes, offering core pieces like vintage-inspired sporting jerseys, tailored outerwear, and heavily embroidered knitwear. FOUND’s signature style relies on a dialogue between contrasts, blending rugged utility elements with delicate, time-honored embroidery techniques sourced from master craftsmen in Pakistan.

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