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foundrae

New York-based fine jewelry house known for its symbolic, 18k gold modern heirlooms and customizable, story-driven design.

ORIGIN

USA

PRICE TIER

luxury

Founded in 2015 by former fashion CEO Beth Bugdaycay, Foundrae is a New York-based fine jewelry brand built on a lexicon of classical and mythological symbols. The house creates “modern heirlooms” designed as tools for self-expression and personal storytelling. At its core are collections of 18k gold and enamel medallions, rings, and chains, each representing tenets such as Strength, Karma, and Resilience. These pieces are intended to be collected and layered, allowing the wearer to build a narrative that is deeply personal.

Featured Items

Personalized | Engravable Disk Thread Necklace

Personalized | Engravable Disk Thread Necklace

$1,400.00

True Love | 'I Love U' Faceted Medium Heart Beat | Blush Ceramic

True Love | 'I Love U' Faceted Medium Heart Beat | Blush Ceramic

$1,600.00

Strength - Vivacity | Solar & Lunar and Pause Medium Clip Open Chain | Diamonds, 18K Mixed Gold

Strength - Vivacity | Solar & Lunar and Pause Medium Clip Open Chain | Diamonds, 18K Mixed Gold

$22,300.00

Two-Tone 18K Gold & 1.56 TCW Diamond Mixed-Link Chain Bracelet

Two-Tone 18K Gold & 1.56 TCW Diamond Mixed-Link Chain Bracelet

$16,800.00

Internal Compass 18-Karat Diamond Pendant Necklace

Internal Compass 18-Karat Diamond Pendant Necklace

$4,100.00

Infinite Gratitude | Braided Wheat Miniature Medallion | Diamond

Infinite Gratitude | Braided Wheat Miniature Medallion | Diamond

$1,050.00

Dream | Per Aspera Ad Astra Heavy Mixed Belcher Extension Necklace | Diamonds

Dream | Per Aspera Ad Astra Heavy Mixed Belcher Extension Necklace | Diamonds

$13,650.00

Wholeness | Mind, Body, Soul Baby Medallion | Diamond

Wholeness | Mind, Body, Soul Baby Medallion | Diamond

$1,900.00