New York-based fine jewelry house known for its symbolic, 18k gold modern heirlooms and customizable, story-driven design.
ORIGIN
USA
PRICE TIER
luxury
Founded in 2015 by former fashion CEO Beth Bugdaycay, Foundrae is a New York-based fine jewelry brand built on a lexicon of classical and mythological symbols. The house creates “modern heirlooms” designed as tools for self-expression and personal storytelling. At its core are collections of 18k gold and enamel medallions, rings, and chains, each representing tenets such as Strength, Karma, and Resilience. These pieces are intended to be collected and layered, allowing the wearer to build a narrative that is deeply personal.