California-based vegan skincare brand known for its playful, trend-driven formulas and highly accessible price points.
ORIGIN
United States
PRICE TIER
affordable
SPECIALIZATION
WOMEN
Founded in 2018 in Oxnard, California, by siblings Laura and John Nelson of Seed Beauty, Fourth Ray Beauty was launched as the skincare sister brand to ColourPop Cosmetics. Designed to democratize skincare, the brand focuses on creating a healthy canvas for makeup application through accessible, trend-driven formulations. Fourth Ray Beauty is characterized by its playful, wellness-inspired approach, offering products that blend effective botanicals with popular active ingredients like hyaluronic acid and niacinamide.