fox lab

Fox Lab is the conceptual pinnacle of Fox Racing’s performance heritage, bridging the gap between elite motocross engineering and high-end street culture. Launched in 2025 as a progressive sub-label, the project reimagines the rugged dirt bike DNA of its parent company—founded in California in 1974—through an experimental, fashion-forward lens. The label debuted with a highly anticipated capsule designed by London-based menswear designer Kiko Kostadinov, followed by collaborations with the creative collective Brain Dead.

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