Italian luxury furniture house known for its signature saddle leather craftsmanship and contemporary, architectural design.
ORIGIN
Italy
PRICE TIER
luxury
Founded in 1921 in the Friuli region of Italy, Frag began as a family-run leather workshop and has since evolved into an international benchmark for luxury furniture. Now led by the fourth generation of the Di Fonzo family, the brand is world-renowned for its technical mastery of cuoio (saddle leather). Frag transforms this rigid, noble material into refined, architectural forms that define modern interiors. The brand's signature style balances traditional Italian craftsmanship with contemporary minimalism, offering sculptural dining chairs, lounge seating, and tables. Full-grain hides are meticulously selected, cut, tanned, and stretched to achieve structural serenity, often paired with complementary materials like solid wood, brushed metals, and marble.