fraise

Founded in 2024 by Allison Chang, Fraise is a Los Angeles-based activewear label that elevates the often-overlooked category of studio grip socks. Born from a lack of design-forward options in the market, the brand focuses on creating premium, minimalist essentials for Pilates, barre, and yoga. Fraise blends materials science with everyday comfort, introducing bacteria- and odor-resistant fabrics that serve as hygiene superheroes in shared, sweaty spaces.

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