Los Angeles-based label known for its premium denim and elevated essentials with a European aesthetic.
ORIGIN
United States
PRICE TIER
premium
Founded in 2012 by Swedish entrepreneurs Erik Torstensson and Jens Grede, Frame merges the denim heritage of Los Angeles with a distinct London-inspired style. The brand initially gained prominence with a single pair of jeans, the "Le Skinny de Jeanne," which quickly achieved a cult following among models and celebrities. This success established Frame's reputation for creating the perfect-fitting jean, combining quality American craftsmanship with a chic, European design perspective.