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frame

Los Angeles-based label known for its premium denim and elevated essentials with a European aesthetic.

ORIGIN

United States

PRICE TIER

premium

Founded in 2012 by Swedish entrepreneurs Erik Torstensson and Jens Grede, Frame merges the denim heritage of Los Angeles with a distinct London-inspired style. The brand initially gained prominence with a single pair of jeans, the "Le Skinny de Jeanne," which quickly achieved a cult following among models and celebrities. This success established Frame's reputation for creating the perfect-fitting jean, combining quality American craftsmanship with a chic, European design perspective.

Featured Items

Frame - Le Palazzo Crop Raw Fray - Whimsy

Frame - Le Palazzo Crop Raw Fray - Whimsy

$134.00$268.00

Baggy Chino

Baggy Chino

$298.00

The Snake-Print Gillian Top

The Snake-Print Gillian Top

$199.00$398.00

Le Tour Short Raw Edge Azuza

Le Tour Short Raw Edge Azuza

$92.00$185.00

The Serene Midi Dress

The Serene Midi Dress

$448.00

Baggy Jean

Baggy Jean

$298.00

The Tennis Bra

The Tennis Bra

$198.00

The Mellow

The Mellow

$201.00$288.00