Los Angeles–based lifestyle brand blending California denim heritage with a distinct European aesthetic and "model-off-duty" appeal.
ORIGIN
United States
PRICE TIER
premium
Founded in 2012 by Swedish entrepreneurs Jens Grede and Erik Torstensson, FRAME has evolved from a single pair of "Le Skinny" jeans into a full ready-to-wear fashion house. Based in Los Angeles with a distinct European sensibility, the brand is defined by its "dressed-up casual" aesthetic—blending the heritage of American denim manufacturing with a chic, London-inspired cut and fit.