American fashion label known for its premium denim, blending Los Angeles manufacturing with a European aesthetic.
ORIGIN
USA
PRICE TIER
luxury
Founded in 2012 by Swedish creative directors Jens Grede and Erik Torstensson, FRAME began with the mission to create the perfect pair of jeans. The brand bridges the heritage of Los Angeles denim manufacturing with a distinctly European, “dressed up casual” style. What started with a single, highly-praised skinny jean quickly evolved into a full-fledged fashion house offering ready-to-wear collections for both men and women. Known for its use of high-quality fabrics and flattering fits, FRAME gained an immediate following among models and celebrities like Karlie Kloss and Miranda Kerr, cementing its status as a go-to for off-duty style.