Australian-made skincare brand known for its original coffee scrub and cheeky, direct-to-consumer voice.
ORIGIN
Australia
PRICE TIER
affordable
Launched in Melbourne in 2013, Frank Body began when five friends had an idea to utilize leftover coffee grounds as a natural body exfoliant. This concept evolved into a globally recognized skincare brand built on making clean, natural skincare fun and accessible, directly challenging the often-hyperbolic beauty industry. The brand’s identity is personified by “Frank,” a cheeky and honest character who speaks directly to customers, creating a distinctive and relatable voice. Its flagship product, the Original Coffee Scrub, became a social media sensation, celebrated for its effectiveness on scars, stretch marks, and dry skin.