frankie b.

Founded in 1999 in Los Angeles by Daniella Clarke—wife of former Guns N' Roses guitarist Gilby Clarke—Frankie B. became the defining denim brand of the early 2000s. Inspired by the custom, altered jeans Clarke wore while touring with her husband, the label pioneered the ultra-low-rise denim craze, altering the contemporary denim landscape. The brand quickly became synonymous with a confident, rocker-chic aesthetic, capturing the era's paparazzi-driven celebrity culture and outfitting stars like Jennifer Lopez, Kate Moss, and Megan Fox.

See more