Italian fashion house known for its playful, art-infused designs and unconventional approach to tailoring.
ORIGIN
Italy
PRICE TIER
premium
SPECIALIZATION
UNISEX
Founded in Milan in 1999 by Maurizio Modica and Pierfrancesco Gigliotti, Frankie Morello emerged as a brand defined by its irreverent and artistic approach to fashion. The duo's philosophy treated clothing as "art to be worn," blending disparate themes, bold colors, and intricate details with a focus on sartorial craftsmanship. The brand's early collections were celebrated for turning perceived imperfections into central design elements, creating a unique style that attracted a celebrity following including Lady Gaga and Nicki Minaj. Initially focused on menswear, the label expanded to include womenswear and accessories, gaining recognition for its playful, sporty-chic, and often provocative aesthetic that stood out during Milan Fashion Week.
$117.00$155.00
$117.00$190.00
$117.00$218.00
$35.00$290.00
$33.00$243.00
$135.00$326.00
$60.00$527.00
$41.00$258.00
$117.00$155.00
$117.00$190.00
$117.00$218.00
$35.00$290.00
$33.00$243.00
$135.00$326.00
$60.00$527.00
$41.00$258.00
This company profile outlines the brand's new direction following its acquisition by the Ammaturo family in 2016. It details a brand rebirth, focusing on a new identity, the adoption of the beetle as a symbol of renewal, and a strategic pivot towards the Millennial generation with innovative materials and contemporary designs.
This early blog post provides a concise summary of the original founder story. It identifies Maurizio Modica and Pierfrancesco Gigliotti as the creative partners who launched the brand in 1999, establishing the core philosophy of treating clothing as "art to be worn" and embracing imperfection as an artistic detail.