Los Angeles-based swimwear and lifestyle brand known for its skimpy, trend-driven cuts and high-profile collaborations.
ORIGIN
United States
PRICE TIER
contemporary
SPECIALIZATION
WOMEN
Founded in 2012 by mother-daughter duo Mimi and Francesca Aiello in their Malibu home, Frankies Bikinis began when a teenage Francesca started custom-making skimpy swimwear she couldn't find on the market. Rooted in Southern California's surf culture, the brand quickly gained traction on Instagram and expanded into a multi-category lifestyle label offering ready-to-wear, loungewear, and activewear. Frankies Bikinis is defined by its ultra-flattering, trend-driven aesthetic, featuring cheeky cuts, playful prints, and soft, innovative fabrics. The brand caters to a youthful, confident audience, blending vintage-inspired silhouettes with modern sensuality. Its core product lines include string bikinis, underwire tops, and versatile swim-to-street apparel like slip dresses and lightweight knits.