Los Angeles-based swimwear and lifestyle brand known for its skimpy, Malibu-inspired bikinis and celebrity collaborations.
ORIGIN
United States
PRICE TIER
premium
SPECIALIZATION
WOMEN
Founded in 2012 in Malibu, California, Frankies Bikinis was launched by Francesca Aiello, who began custom-making swimwear as a teenager rooted in the local surf culture. The brand quickly gained traction for its skimpy, flattering cuts and soft, pastel-driven aesthetic, capturing a carefree, Southern California sensibility. Today, the label has expanded from its signature string bikinis and cheeky bottoms into a multi-category lifestyle house offering ready-to-wear, loungewear, and activewear. Frankies Bikinis is defined by its feminine details, trend-forward silhouettes, and use of innovative fabrics, including a recent sustainable capsule utilizing biodegradable Amni Soul Eco materials.