Italian family-owned luxury retailer known for its curated selection of high-fashion brands in the Dolomites.
ORIGIN
Italy
PRICE TIER
luxury
SPECIALIZATION
UNISEX
Franz Kraler is a family-run luxury fashion retailer founded by Daniela and Franz Kraler, who opened their first boutique in Dobbiaco, Italy, in 1986. What began as a shared passion for beautiful things has evolved into a renowned shopping destination with additional stores in the exclusive resort town of Cortina d'Ampezzo and the city of Bolzano. The business, now also managed by their son Alexander, is celebrated for its unique approach to retail, which blends high fashion with art, culture, and a deep sense of hospitality, all set against the backdrop of the Dolomites.
$94.00$760.00
$94.00$760.00
A detailed timeline of the brand's history, from the founders' meeting in 1984 to the opening of key boutiques and major collaborations with brands like Dior and Louis Vuitton. This serves as the company's official founder and launch story.
This article details the luxury retailer's expansion into hospitality with a new state-of-the-art chalet in Cortina d’Ampezzo, a collaboration with Club Moritzino, highlighting the brand's vision for experiential luxury ahead of the 2026 Winter Olympics.
An in-depth interview with co-founder Daniela Kraler, exploring the retailer's philosophy, the importance of their unique store locations, their approach to customer service, and their vision for curating luxury products.