Italian womenswear brand known for its feminine, practical designs blending glamour with an avant-garde touch.
ORIGIN
Italy
PRICE TIER
premium
Frase, an acronym for founder Francesca Severi, debuted in 2020 as a womenswear label rooted in Italian craftsmanship. Severi, a designer with a family background in fashion as the daughter of renowned stylist Maria Grazia Severi, launched the brand to serve self-assured women seeking elegant, practical, and contemporary clothing. The brand’s first collection for Autumn/Winter 2020-21 was entirely Made in Italy and featured a complete wardrobe of knitwear and ready-to-wear pieces.