Italian shirtmaker founded in 1962, known for its luxury men's shirts and meticulous, craft-focused design.
ORIGIN
Italy
PRICE TIER
luxury
Founded in Bologna in 1962 by Lucia Pasin, Fray is a benchmark in Italian luxury shirtmaking. The brand was born from a desire to create the reference men's shirt, a goal pursued through decades of dedication to sartorial tradition and artisanal skill. Fray is synonymous with total quality, from its selection of the finest fabrics like Egyptian cotton, linen, and silk, to its painstaking manufacturing process. Each shirt undergoes more than 30 phases, many completed by hand, including hand-cut and sewn collars and cuffs, finished with mother-of-pearl buttons.