fré

Founded in 2014 by Michael Azoulay and Mickael Bensadoun in Tel Aviv, FRÉ is a skincare brand built for women with an active lifestyle. The company was born from the founders' desire to create performance-driven products that address the specific skin concerns caused by sweat, frequent exercise, and sun exposure, such as dehydration, breakouts, and premature aging. Central to the brand is its proprietary Argania Active Complex™, a patented formula that combines Argan oil, leaf water, and stem cells to protect and restore the skin's barrier. This signature ingredient is featured across its range of cleansers, serums, and mineral-based sunscreens.

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