fred

Founded in Paris in 1936 by Fred Samuel, whose passion was shaped by a childhood in Argentina among gem dealers, Maison Fred infuses the exclusive world of high jewelry with a spirit of relaxed, modern elegance. Often called the “Sunshine Jeweler,” the brand draws its core inspiration from the light and lifestyle of the French Riviera, creating pieces meant for everyday life rather than only special occasions. Its signature collection, the Force 10, was born in 1966 from a sketch by one of Samuel's sons, a sailing enthusiast, who braided marine steel cables and attached a gold buckle. This design revolutionized jewelry by pairing industrial steel with precious gold, establishing an iconic piece that is both unisex and customizable.

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