fred perry

Founded in 1952 by the eponymous British tennis champion, Fred Perry began as a sportswear brand that quickly transcended the court. Its signature piqué tennis shirt, identified by the Laurel Wreath logo, was adopted by the British mod subculture in the 1960s, transforming it into a symbol of rebellious, clean-cut style. From its origins with tennis player Fred Perry, a working-class hero in an elitist sport, the brand has been woven into the fabric of youth movements for decades, embraced by mods, punks, and indie musicians alike as a uniform of the non-uniform.

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