fredericks of hollywood

Founded in 1946 by Frederick Mellinger in New York before relocating to California, Frederick's of Hollywood is a historic American lingerie brand that helped shape the modern intimates market. Mellinger, an astute businessman who recognized the appeal of European-style undergarments, pioneered several iconic silhouettes, including the first push-up bra (the "Rising Star") and the introduction of the thong and French bikini to the United States. The brand's signature style revolves around provocative, ultra-sexy designs, featuring bold bustiers, crotchless panties, and dramatic corsets rendered in satin and lace.

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