Los Angeles-based lifestyle brand known for its 70s-inspired surf and skate style and signature “Don’t Trip” hats.
ORIGIN
USA
PRICE TIER
contemporary
Born in Los Angeles, Free & Easy was launched in 2017 by Kevin Circosta, a creative director with a background in the music industry. The brand captures the laid-back, sun-drenched culture of 1970s California, inspired by the founder's memories of his father's surf gear and a relaxed coastal lifestyle. Free & Easy is defined by its colorful, vintage-feel graphic tees, hoodies, and sweatpants, all produced in Los Angeles. Its most recognizable design is the simple, unstructured “Don’t Trip” hat, which gained massive publicity after being worn by LeBron James during a press conference in 2018, catapulting the brand from a small passion project into a streetwear staple.