Wellness-driven beauty brand known for its sustainable, multi-tasking hair treatments designed for active lifestyles.
ORIGIN
United States
PRICE TIER
premium
Founded in 2021 in Austin, Texas, by Shandi Nichelle—a hairstylist and triathlete—Freewell is a wellness-driven beauty brand built for active lifestyles. Rooted in the founder's need for products that withstand intense training, the brand focuses on multi-tasking, high-performance formulas that bridge the gap between fitness and beauty. Its signature offering, Power Gloss, is a deep-conditioning hair and scalp treatment designed to restore pH balance, moisturize, and protect hair while users swim, run, or train. The brand caters to athletes and on-the-go consumers seeking efficient, clean beauty solutions that align with their rigorous routines.