Swiss accessories brand known for its durable, one-of-a-kind bags crafted from upcycled truck tarpaulins.
ORIGIN
Switzerland
PRICE TIER
premium
Founded in 1993 in Zurich by graphic designer brothers Markus and Daniel Freitag, the eponymous brand pioneered the concept of upcycled accessories. Inspired by the heavy traffic outside their apartment, the founders sought a robust, water-repellent messenger bag, leading them to repurpose discarded truck tarpaulins, bicycle inner tubes, and car seat belts. This utilitarian approach established Freitag’s signature aesthetic: colorful, weather-beaten, and entirely unique pieces that blend industrial durability with urban functionality.