freja new york

Freja New York was founded in 2020 by Jenny Lei, who, after struggling to find a suitable work bag for job interviews, set out to create one herself. Without a formal design background, Lei focused on functionality and a timeless aesthetic, documenting her journey of creating the brand through a blog to build a community based on transparency. The brand’s core products are minimalist vegan leather handbags, including totes and shoulder bags, designed to be both practical and elegant for modern women. Each piece is handcrafted in small batches at a factory in Guangzhou, China, where artisans are paid a living wage, which is a key aspect of the brand's commitment to ethical production.

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