A Boston-born brand known for its sensorial skincare that fuses natural ingredients with modern science.
ORIGIN
USA
PRICE TIER
premium
Founded in Boston in 1991 by Russian immigrants Lev Glazman and Alina Roytberg, Fresh emerged from their desire to create beauty products that were both effective and indulgent. What started as a small apothecary shop selling hand-wrapped soaps has evolved into a global lifestyle brand encompassing skincare, lip care, body care, and fragrance. The brand's philosophy marries potent natural ingredients like soy, sugar, and black tea with time-honored beauty rituals and modern scientific research. This approach results in products known for their unique textures and scents, transforming everyday routines into sensorial experiences.