Solution-oriented baby care brand known for its practical, unfiltered approach to the messy realities of parenting.
ORIGIN
United States
PRICE TIER
affordable
Founded in 2014 by Chelsea Hirschhorn in Miami, Florida, Frida is a solution-oriented brand that tackles the unfiltered, messy realities of parenting. Hirschhorn, a mother of four, built the company around the NoseFrida—a Swedish-invented nasal aspirator that quickly became a cult-favorite registry staple. The brand has since expanded into a comprehensive suite of practical tools designed to address the less glamorous aspects of child-rearing and postpartum recovery.