Kyiv-based couture house known for its signature anatomical heart cutouts, crystal-embellished corsetry, and provocative eveningwear.
ORIGIN
Ukraine
PRICE TIER
luxury
Founded in 2015 in Kyiv by Ivan Frolov, a designer who began creating clothes at age 14 and holds a PhD in fashion theory, FROLOV describes its aesthetic as "intelligent provocation." The brand is best known for its "couture-to-wear" approach, blending the meticulous construction of traditional corsetry with a modern, uninhibited sexuality. Signature elements include the brand’s anatomical heart motif—often rendered in crystals or cutouts—sheer fabrics, and intricate hand-embroidery that balances exposure with elegance.