frugi

Founded in 2004 in Cornwall, UK, by marine biologists Lucy and Kurt Jewson, Frugi was born out of a practical need for clothing that fit over bulky reusable cloth diapers. This early commitment to environmental stewardship laid the foundation for what has become one of the UK’s leading ethical childrenswear brands. Frugi is defined by its joyful, nature-inspired aesthetic, featuring vibrant colors, playful animal appliqués, and clever, durable designs like reversible styles and adjustable waistbands that grow with the child.

See more