American heritage brand known for its accessible, everyday cotton basics and iconic fruit logo.
ORIGIN
United States
PRICE TIER
affordable
Founded in 1851 in Rhode Island by brothers Benjamin and Robert Knight, Fruit of the Loom is one of the oldest trademarked apparel brands in the world. Originally established as a textile mill producing high-quality cotton cloth, the company adopted its famous fruit-cluster logo after a merchant's daughter began painting apples on bolts of fabric to attract customers. Today, the brand is a cornerstone of American casualwear, recognized globally for its reliable, everyday basics.