fruity booty
London-based intimates label known for its playful, limited-edition deadstock lingerie and retro-inspired, body-positive aesthetic.
ORIGIN
United Kingdom
PRICE TIER
contemporary
Founded in 2017 by Hattie Tennant and Minna Bunting, Fruity Booty has rapidly evolved from a London-based secret to a global "it-girl" favorite, redefining lingerie with a playful, unretouched ethos. Born from a desire to create underwear that felt like a celebration rather than a chore, the brand is best known for its limited-edition drops crafted largely from deadstock and surplus fabrics, ensuring that each collection is as sustainable as it is exclusive.
Featured Items
Fruity Booty - White Broderie Minidress
$149.00$165.00
Fruity Booty - Purple Indigo Briefs
$45.00
Latest Fruity Booty Collection for Women
$170.00
Fruity Booty - White Broderie Midi Dress
$225.00
Fruity Booty - Black Celine Polka Bikini Bottom
$80.00
Fruity Booty - White & Purple Gretel Thong
$50.00
Fruity Booty - Black Celine Polka Swim Shorts
$90.00
Fruity Booty - Off-White & Blue Lacie Thong
$55.00
Fruity Booty - White Broderie Minidress
$149.00$165.00
Fruity Booty - Purple Indigo Briefs
$45.00
Latest Fruity Booty Collection for Women
$170.00
Fruity Booty - White Broderie Midi Dress
$225.00
Fruity Booty - Black Celine Polka Bikini Bottom
$80.00
Fruity Booty - White & Purple Gretel Thong
$50.00
Fruity Booty - Black Celine Polka Swim Shorts
$90.00
Fruity Booty - Off-White & Blue Lacie Thong
$55.00