London-based intimates label known for its playful, limited-edition deadstock lingerie and retro-inspired, body-positive aesthetic.
ORIGIN
United Kingdom
PRICE TIER
contemporary
Founded in 2017 by Hattie Tennant and Minna Bunting, Fruity Booty has rapidly evolved from a London-based secret to a global "it-girl" favorite, redefining lingerie with a playful, unretouched ethos. Born from a desire to create underwear that felt like a celebration rather than a chore, the brand is best known for its limited-edition drops crafted largely from deadstock and surplus fabrics, ensuring that each collection is as sustainable as it is exclusive.