frye and co.

Launched in 2019 as a diffusion line by the historic American footwear label The Frye Company, Frye and Co. was created to offer an accessible entry point into the brand’s western-inspired aesthetic. Designed for a younger, price-conscious demographic, the label translates Frye’s signature heritage codes into everyday lifestyle pieces, encompassing footwear, handbags, and ready-to-wear apparel for both men and women.

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